What Is Fair Trade?

Benefits to Producers

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  • Access to markets where otherwise limited
  • Help in developing business skills and improving products
  • Safe working conditions
  • Environment is protected from harmful agrochemicals and sustainable methods are encouraged
  • Communities are improved with opportunities to reinvest Fair Trade profits for better education, increased health care, improved roads and wells

Benefits to Retailers

  • Enjoy publicity and media attention to promote business
  • Are a part of a public listing of stores which carry Fair Trade products
  • Are meeting the needs and interests of consumers
  • Attract people and business to the community who believe in the Fair Trade philosophy
  • Know they’ve done the right thing for the good of people and the planet
person holding bananas

Benefits to Consumers

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  • Able to purchase unique and high quality products
  • Have confidence that the farmers or artisans were paid fairly and worked in safe conditions
  • Are assured that products are safe for use and do not contain hazardous materials
  • Able to act on values to support small scale producers and sellers globally as can be done locally at farm markets, CSA’s and locally owned small businesses


Envision Fond du Lac
Enhancing and growing offerings through attraction of new businesses, growth of existing businesses, strengthening our workforce, community, and more.

Fond du Lac City Government

Destination Lake Winnebago Region
Learn about events, things to do, places to stay and places to eat in Fond du Lac and the surrounding area.

Fair Trade Federation
The Fair Trade Federation is the trade association that strengthens and promotes North American organizations fully committed to fair trade. The Federation is part of the global fair trade movement, building equitable and sustainable trading partnerships and creating opportunities to alleviate poverty.

Fair Trade USA
Fair Trade USA, a nonprofit 501(c)3 organization, is the leading third-party certifier of Fair Trade products in the United States. Fair Trade USA audits and certifies transactions between U.S. companies and their international suppliers to guarantee that the farmers and workers producing Fair Trade Certified goods are paid fair prices and wages, work in safe conditions, protect the environment and receive community development funds to empower and uplift their communities. Fair Trade USA educates consumers, brings new manufacturers and retailers into the Fair Trade system, and provides farmers with tools, training and resources to thrive as international businesspeople.

Fair Trade Campaigns
Fair Trade Campaigns is a powerful grassroots movement mobilizing thousands of conscious consumers and Fair Trade advocates on campuses and communities across the USA.  Fair Trade Towns USA is part of a global effort to normalize Fair Trade as an institutional practice and consumer preference across 24 countries and on six continents.  Click on the link to learn about the campaigns across the country.